That’s the BIG question mark – is it Anthony Morrison scam, or Anthony Morrison legit business coach? Honestly, I have not come to any 100% conclusions on the matter, but I will share with you my take on the debate.
So, like many others, after seeing ads and late night informercials, you are here because you’re wondering specifically about whether Anthony Morrison is a scam. From my investigations, there are a lot of positive mentions of him, testimonials from some of his students, and he’s been featured positively on major media outlets like CNN and Fox. In my mind, that speaks a little bit to his credibility. While I don’t necessarily trust everything (or much 
the mainstream media has to say, I would certainly hope they wouldn’t entertain him on their show if he was some notorious scam artist like some might have you believe. There are also negatives, and from what I know, I’ve addressed most of them below….so keep on reading.
Here’s Anthony on some major media appearances
The Scoop
After reading tons of info and comments about whether Anthony Morrison scams people or not, it seems he may have some aggressive marketing and sales tactics at work but that doesn’t equate to being a scam. Many marketers, not just those selling the “home business” dream, use such tactics to increase their revenues and upsell customers to higher level products and services. In this case, Anthony Morrison has a very sophisticated “sales funnel” that allows him to offer an entry level training, like the Advertising Profits from Home system, at a relatively low price point. In fact, he may just breakeven, or maybe even lose money, in order to get people “on his stuff.” From there, a certain percentage of his customers will move into the higher level, more hands-on coaching sessions and mentoring packages – which is where he likely makes most of his big money.
This is where some people start screaming scam – but this is also where you need to understand that just because somebody’s selling something doesn’t mean you have to buy it. You can simply learn from the original information and then take action on your own. In fact, THIS is what I recommend you do.
You don’t NEED to buy expensive coaching packages, unless you make an informed decision to do so.
This is not scamming people, this is marketing in action.
Case in point – you go to the gym to get a monthly membership – they try to sell you on personal training services. You don’t necessarily need or have to buy the extras, but if you choose to “upgrade” by making an informed decision as to the benefits of using a trainer and weigh that against the costs, then so be it. The gym isn’t trying to scam you, but you can bet your ass they are trying to profit from you. The world is not a non-profit charitable organization. If someone or something is providing you value, you should expect to exchange another form of value.
In the case of the Anthony Morrison scam debate – he is providing you training on making money from home and the internet. Can you start your own internet/home business without his help? You bet your sweet ass you can! Can he potentially offer you some guidance, direction, motivation, and gameplan through his teachings – of course.
It’s value for value.
Anthony Morrison is offering you some initial value with his courses – and then offering you higher-end value by selling more expensive, hands on coaching packages. Remember, these are optional and absolutely NOT required for you to learn from him or be successful on your own.
So…what’s the conclusion?
Well, there are about a million ways you can make money from home / online – and that is part of the problem. Information overload and overwhelm can stop many would-be successes from ever gaining traction because there is an ocean of opportunity. Until you know how to harness the unlimited opportunities presented to you, it’s best to start with a focus and go in one direction.
That is why I recommend ordering his book and get a feel for what, and how he teaches, so you can GET STARTED building your own business. If you get a promotional mailing or email or something for a higher-end mentoring sessions, then just proceed with caution and don’t make emotional decisions and get lured by promises. In fact, I would encourage you to follow that advice with ANY training that you come across. Everything legit comes with real work and action – not necessarily hard or complex, but you still have to take action on what you learn – don’t let anyone convince you otherwise.
In the case of Anthony Morrison, you have the opportunity to start gaining many years of knowledge brain-dumped into a book you can read in a week. Start wrapping your head around what’s possible with your own home business by investing in a book. So my advice, get it, absorb it, and start taking action.
Get the Anthony Morrison “Advertising Profits From Home” book, “3 Steps to Profit” DVD, an affiliate website (in my opinion, this is not a big deal and once you learn what you are doing, you will be far better off creating your own versus using any prepackaged “custom” website he gives you), and “The Hidden Millionaire” book all for like $40.
My recommendation is to get this starter package and learn from it – use it as a starting point in your journey to building your own home based internet business – but do NOT get caught up in any “upsells” or coaching packages when you are just getting started and trying to figure out the basics. They can sound great to unsuspecting ears, but the reality is you may not be ready for that type of mentoring yet.
So – is it Anthony Morrison Scam or legit business coach? I’m heavily leaning towards legit business coach, with the understanding that you are only investing in his entry level courses/books.
